Marty’s bike shop comes through for ‘Amazing Race’ star in Morris Township MS ride

Marty Epstein and Ben Smith of Marty's Reliable Cycle flank Laura Failla on the eve of the Great New Jersey Country Bike MS Ride. Marty and Laura both will be riding in the fundraising event. Photo by Kevin Coughlinfun
Marty Epstein and Ben Smith of Marty's Reliable Cycle flank Laura Failla on the eve of the Great New Jersey Country Bike MS Ride. Marty and Laura both will be riding in the fundraising event. Photo by Kevin Coughlin
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The CBS reality show The Amazing Race sends contestants to all sorts of distant places. Apparently, that goes for host Phil Keoghan’s bicycle, too.

Phil is scheduled to pedal 50 miles starting in Morris Township on Saturday, Sept. 24, for the Great New Jersey Country Bike MS ride. But his bike has traveled to parts unknown, according to a spokeswoman.

Enter Marty’s Reliable Cycle of Morristown.

Jesse Epstein of Marty’s has offered his $10,000, feather-light Specialized S-Works Tarmac bicycle for Phil’s use.

Now that’s an act of charity!

The bike shop also has fine-tuned a tandem bike that will be pedaled by professional racer Christina Gokey-Smith and Laura Failla, an East Windsor mother of two who was diagnosed with multiple sclerosis three-and-a-half years ago.

Marty Epstein and Ben Smith of Marty's Reliable Cycle flank Laura Failla on the eve of the Great New Jersey Country Bike MS Ride. Marty and Laura both will be riding in the fundraising event. Photo by Kevin Coughlinfun
Marty Epstein and Ben Smith of Marty's Reliable Cycle flank Laura Failla on the eve of the Great New Jersey Country Bike MS Ride. Marty and Laura both will be riding in the fundraising event. Photo by Kevin Coughlin

Phil and Christina are part of something called NOW and Novartis for MS, a women’s cycling team that raises money to fight MS.

The two-day ride is scheduled to depart shortly after 7 a.m. from Advance Realty at 445 South St., across from the Loantaka Brook Reservation. The public is welcome to stop by and meet Phil, Christina and Laura– and to admire Phil’s new wheels.

Jesse Epstein has the perfect bike for 'Amazing Race' host Phil Keoghan--a $10,000 Specialized Tarmac weighing 16 pounds. Photo by Kevin Coughlin.
Jesse Epstein has the perfect bike for 'Amazing Race' host Phil Keoghan--a $10,000 Specialized Tarmac weighing 16 pounds. Photo by Kevin Coughlin.
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