New season, new look: MPAC gets re-branding for Year 25



From the Mayo Performing Arts Center:

Mayo Performing Arts Center unveils new look to kick off 25th anniversary season


Mayo Performing Arts Center (MPAC) has a new look for its 25th season!

MPAC is unveiling a new logo, its first logo change since 2011. It is part of an overall rebranding of the organization as it looks toward the future.

“This is an exciting year in MPAC’s history,” said Allison Larena, president and CEO, MPAC.

“We are celebrating our 25th anniversary, making it a perfect time to introduce the MPAC of the future with a new look and feel, including a new logo.”

The new logo exemplifies the excitement and energy that MPAC brings to the community, and captures the feeling that patrons experience when they come to MPAC.  The new look reflects a dynamic arts presence that MPAC brings to the town.

Furthermore, the updated logo:

. Positions MPAC as an exciting and fun performing arts organization
. Positions MPAC as a unique, active and cutting edge organization
. Positions MPAC as the premier performing arts center in the area
. Gives MPAC a readily identifiable “stamp” that serves as an easily identifiable feature
. Appeals to a younger demographic while honoring the current reputation of MPAC’s brand

In addition to its 1,319 seat concert hall that hosts over 200 events on stage annually, MPAC has one of the most progressive Performing Arts School education programs in New Jersey, which includes The Miracle Project New Jersey, its performing arts program for children and young adults on the autism spectrum and other special needs.

mpac logo color
COLLECTOR’S ITEM: This MPAC logo, dating to 2011, has been replaced.

Through concerts, classes and free community events, MPAC brought arts experiences to more than 243,000 people during its 2018-2019 season, which concluded on June 30.

The logo was designed by Second Melody, a branding studio located in Morristown specializing in identity development, messaging, customer engagement, website design, collateral creation and user experience.

About MPAC

Mayo Performing Arts Center, a 501(c)(3) nonprofit organization, presents a wide range of programs that entertain, enrich, and educate the diverse population of the region and enhance the economic vitality of Northern New Jersey.

The 2019-2020 season is made possible, in part, by a grant the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts, as well as support received from the F.M. Kirby Foundation and numerous corporations, foundations and individuals.

The Mayo Performing Arts Center has been designated a Major Presenting Organization by the New Jersey State Council on the Arts. Mayo Performing Arts Center was named 2016 Outstanding Historic Theatre by the League of Historic American Theatres, and is ranked in the top 50 mid-sized performing arts centers by Pollstar Magazine.

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