To recap: Developers on Thursday proposed replacing Cluck U Chicken, Macho Nacho and a bunch of other businesses in a Morris Street strip mall with nearly 400,000 square feet of offices and new shops.
One building would stand eight stories, the other, six stories. Behind them, a 1,000-space, five level parking garage. A tree-lined promenade and plaza are proposed–along with a “roundabout” (traffic circle, if you prefer) at Morris and Spring Street.
The project is called “M Station,” and much of it is allowed under the town’s 2008 Spring Street redevelopment plan.
Here are videos of the entire pitch to the Morristown council, which doubles as the town redevelopment authority. Take a look, and let us know what you think.
The Roundabout: An animation of projected traffic flow at Morris and Spring streets:
Town Planner: Overview of Spring Street redevelopment history, and potential of M Station:
Morristown Town Planner Phil Abramson gives an overview of Spring Street redevelopment plan, and brief intro of ‘M Station’ office proposal to replace the Midtown Shopping Center strip mall with corporate headquarters.
Project Attorney: M Station will boost downtown businesses, solve traffic bottleneck:
Frank Vitolo, the lawyer representing SJP Properties and Scotto Properties, makes the case for the M Station office project and his “all-star team.”
Developer: Time to live/work/play in Morristown:
“We are not a fly-by-night developer,” says Peter Bronsnick of SJP Properties.
Architect: ‘We’re creating a destination’:
Architect Roger Smith of the firm Gensler describes his vision of “creating a destination…and a sense of place” with M Station.
Traffic engineers: Roundabout will keep traffic moving:
Traffic engineers Karl Pehnke and Matt Seckler explain a traffic circle proposed for Morris / Spring Street intersection as part of ‘M Station’ office project.
Architect: Rooftops and Revitalization:
Gensler architect Roger Smith returns to talk rooftop terraces, revitalization, and “optimism and growth.”
Project Planner: Strip mall is ‘blank canvas’ for overdue redevelopment:
Planner Paul Phillips, who wrote Morristown’s 2008 Spring Street redevelopment plan, lists market factors that have delayed redevelopment — and contends timing finally is right to “do something distinctive” with a strip mall he calls a “blank canvas.”
Council Questions: A statue for the Mayor?
Council members respond to M Station pitch. Robert Iannaccone wonders about the combined traffic impact of multiple projects. Stefan Armington says eight stories may not fly with the public. Michael Elms proposes cantilevered upper floors, to make the facade look less monolithic. And yes, Alison Deeb suggests a statue of Mayor Tim Dougherty in the middle of the roundabout
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