Update on Colgate-Palmolive development on border of Morris Township, Morristown

Colgate Palmolive Site Aerial. Photo courtesy of JMF Properties.
Colgate Palmolive Site Aerial. Photo courtesy of JMF Properties.
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Editor’s note: Here’s an update on plans for the Colgate-Palmolive tract on the Morris Township-Morristown border, from the redeveloper.

From JMF Properties:

JMF PROPERTIES NAMED REDEVELOPER OF FORMER COLGATE-PALMOLIVE PROPERTY IN MORRIS TOWNSHIP
Shopping Center, Townhomes, and Rental Units All Planned for 64-Acre Site

MORRIS TOWNSHIP, N.J. – JMF Properties, the Whippany-based development and management firm with more than 25 years of experience in the industry, announced today that it has been designated the redeveloper of the former Colgate-Palmolive industrial campus on East Hanover Avenue straddling Morris Township and Morristown.

Both residential and retail uses are planned for the 64-acre site, including a 150,000 square-foot shopping center, 143 townhomes, and 60 rental units. JMF acquired the property from Colgate-Palmolive and submitted a redevelopment proposal to municipal officials. The company has been granted final site approval for the project.

Colgate-Palmolive announced in 2013 that it planned to sell its Morris Township facility by 2016 after occupying the property for more than 60 years where it produced a number of products, including liquid hand soap.

As a business with strong ties to the Morris County community, the company wanted to leave the property in good hands. With a number of national firms submitting proposals, Colgate-Palmolive chose JMF, in large measure, because of the developer’s balanced approach to providing for the community’s retail and housing needs. Moreover, as a local developer with significant redevelopment experience, JMF had the ability to see the project through to completion.

“As the owner of a very large parcel with potential impact on multiple towns, Colgate-Palmolive required a developer with extensive knowledge of the municipalities affected by the development,” said Robert W. Dietz, VP, Global Facilities for Colgate-Palmolive Company.

“Additionally, it was critical to identify a developer with experience in building residential and commercial real estate, and one that had a thorough understanding of the redevelopment process.”

Following its blessing by Colgate-Palmolive, JMF immediately got to work on securing the required approvals.

“As a result of the decision to select JMF Properties, an approval process that might otherwise have taken more than two years was accomplished in less than 12 months,” Mr. Dietz added.

JMF has already razed all of the existing buildings on the property. The company has submitted for building permits and looks to break ground on both the residential and commercial portion of the development this spring.

“As a Morris County-based developer, we’re delighted to have secured such a well-located property with significant potential for both commercial and residential uses right here in our backyard,” said Joseph M. Forgione, the Founder and Principal of JMF Properties.

“We have a real vision for this site, and look forward to working with Morris Township, Morristown and neighboring communities to deliver a project that will add to the vitality and financial stability of their towns for years to come.”

The property is located across from Mennan Sports Arena in Morristown. The majority of the development will be located in Morris Township, with an additional phase situated in Morristown.

JMF is one of New Jersey’s most active developers, well known throughout the state for its redevelopment efforts, transit-oriented development, and prominent commercial and retail properties.

In Morris County alone, JMF recently broke ground on Waterview Marketplace, a 150,000 square-foot shopping center on Waterview Boulevard in Parsippany that will be anchored by a Whole Foods Market, and announced the development of a 140,000 square-foot retail center on Hanover Avenue in Hanover Township, directly across from the Colgate-Palmolive property.

JMF also opened Estling Village in 2016, a collection of 100 upscale townhome-style rental residences right next to the Denville train station, and Clarus Maplewood in 2017, a mixed-use project that is 100 percent leased.

In the City of Bayonne, JMF Properties was designated as redeveloper of a portion of Military Ocean Terminal on the Hudson River waterfront, where more than 200,000 square feet of commercial space and 500 residential units are being constructed, including a 150,000 square-foot Costco wholesale club.

JMF currently has more than a dozen projects throughout the state in various stages of planning, construction and completion, including high-profile developments in Morris Plains, Glen Ridge, Bayonne, Maplewood, Sleepy Hollow, Raritan, Emerson and Berkeley Heights.

About JMF Properties

Under the leadership of Joseph M. Forgione and his 25 years of experience in the industry, JMF Properties has developed a reputation for creating residential, retail and mixed-use communities of lasting value in some of the state’s most desirable locations.

Mr. Forgione has developed more than 2,500 residential units and multiple commercial and retail properties during his career, with more than a dozen current projects totaling 870,000 square feet of retail and 1,200 residential units in various stages of approval or construction, ranging from transit-oriented developments to urban and suburban retail centers to sprawling office parks.

As a former long-time Commissioner of the New Jersey Sports and Exposition Authority, a graduate of civil engineering, and a member of the New Jersey Civil Engineers, Mr. Forgione understands the unique responsibilities and needs of all stakeholders involved in the development process, including local government officials, architects, construction managers, investment partners, community members and end users.

This holistic approach to development has been vital to JMF’s success, allowing the company to identify under-valued assets, forge strategic partnerships, and develop dynamic residential and retail properties that enhance their host communities, including the first residential community designed for WELL certification in New Jersey. www.jmfproperties.com.

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6 COMMENTS

  1. I hope that mass transit, pedestrian amenities and functional green space are incorporated into this proposal.

  2. This is a rather unfortunate proposal. And this article seems to be more of an advertisement for JMF than anything else. This is a tremendous opportunity to make E. Hanover Ave. more pedestrian friendly and they have done just the opposite. Very disappointing.

  3. How many of the proposed units are affordable? How much more traffic can Hanover Ave. handle?

  4. More traffic on E Hanover and more stress on the schools.

    We should be looking for more industry. Morris Plains is foolish to fight Mane….maybe they want more transients and a diminished quality of life instead

  5. The desirable destination of Morristown/Morristownship does need more residential options and this development will provide that along with retail amenities. With Mennen and now Colgate is gone, this tax rateable generating development is the next best thing.

  6. This is terrible. Morris county does not need any more townhouses or rental units.

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