The plan goes like this:
You’re stressed out. You need a break. So you duck into Urban Renewal (the former Elephant’s Nose pet store), plink down $18.95, collapse into a “massage pod,” and feel the tension melt away as soothing aromas and songs wash over you.
Walters got the idea a few years ago, while attending a golf convention in Orlando FL.
A painful back condition from his motorcycle racing days was flaring up. Someone pointed him to an exhibitor with a high-tech massage chair.
After a few minutes in the chair, he says, his pain evaporated.
He envisions five rooms, each with its own “pod” — a $10,000 chair that he says uses infrared scanning to pinpoint what’s ailing you, and then massages it.
Sessions may run from 15- to 30 minutes, and cost around $20. Open seven days a week, the place also can be rented for special events, he says.
Walters, 58, has enlisted his friends, realtors Kathryn and Jeff Oram of Mendham, as partners.
“Dave told me about the concept and I wanted to do it. I expected my husband would say no, but he liked it, too,” says Kathryn Oram, 44, who knows Morristown well, as the daughter of local realtor Kathryn Godby.
Kathryn Oram anticipates her six kids–athletes ranging from 14 to 23–will put the pods to the test.
“We spend a lot of money on physical therapy,” she says, adding she’s looking forward to some pod-time as well. “I want to make sure everyone has a great experience.”
RELAX, REVIVE, REJUVENATE
SmartWorld is celebrating a decade of “100 percent organic fair trade coffee” in Morristown. Walters opened a Denville coffee shop in 2010, and Mendham followed about 18 months ago.
He has donated coffee and sweets to numerous charitable events in Morristown over the years, and he has been active with the nonprofit Grow It Green Morristown.
Walters studied economics at Montclair State University and is an avid cyclist, motorcyclist and weightlifter.
Customers keep tweaking the Denville resident to run for Congress. He’d rather de-stress his would-be constituents, one pod at a time.
“There’s nothing like it in the country,” Walters says of Urban Renewal. With a motto of Relax, Revive, Rejuvenate, “it could be the biggest hit, or the biggest bomb.”
Coffee has given him this chance to roll the dice. But he’s not serving that jittery beverage in Urban Renewal.
“Only green tea,” he promises.