Going Vertical: Market Street apartment plans reach the Morristown planning board

Architect Dean Marchetto's conception of apartment complex on Bank Street, May 2017.
Architect Dean Marchetto's conception of apartment complex on Bank Street, May 2017.


The last piece of the Market Street redevelopment jigsaw puzzle has made its way to Morristown’s planning board.

An architect testified on Thursday about a residential / commercial project proposed for 35-41 Market Street.

Revised plans call for 54 apartments and about 20,000 square feet of retail space, according to the project’s lawyer, Frank Vitolo.

If the board approves the plans, and a tax deal is finalized, the project is anticipated to complete a transformation of a “blighted” lane, once known as “Rum Alley,” into a gateway to the bustling downtown.

This piece would be wedged between the newly opened, triangular Fox Rothschild law offices and a  Cambria hotel that got the green light a few weeks ago.

Architect Dean Marchetto showed plans for a recessed façade to create a public plaza feel along Market Street. The building would rise five stories above Market, and six stories on the Bank Street side. Commercial space would occupy one floor on Market and two floors facing Bank Street.

The Market Street side of proposed apartments and storefronts, as envisioned by architect Dean Marchetto, May 2017.
The Market Street side of proposed apartments and storefronts, as envisioned by architect Dean Marchetto, May 2017.

Board members expressed a desire to see the Bank Street side spiced up a bit.  The view should be good from the roof, where tenants will have access to a deck with a solarium.

Vertical Realty Capital LLC of Millburn and Stolar Capital of Hoboken received conceptual approval last fall from the town council–Morristown’s redevelopment authority–for the apartment / commercial project.

It’s contingent upon the planning board’s blessing. The developers also seek town approval to make payments-in-lieu-of-taxes, an arrangement known by the acronym PILOT.

This status saves money for builders by minimizing county property tax payments and eliminating school taxes. PILOTs have spurred controversy in Jersey City, and state legislators from Morris County have expressed opposition.

Vertical already has agreed to meet its affordable housing obligation by paying Morris Habitat for Humanity $800,000 to erect 10 affordable units on Martin Luther King Avenue.

Additionally, the developer will set aside up to $100,000, for an art project on the site. And the company has accepted a midnight curfew for alcohol sales at any future restaurant there.

Tenants in the complex will park in 70 spaces at the Ann /Bank street garage, per an agreement with the Morristown Parking Authority.

More testimony is scheduled for June 22, 2017.



If you’ve read this far… you clearly value your local news. Now we need your help to keep producing the local coverage you depend on! More people are reading Morristown Green than ever. But costs keep rising. Reporting the news takes time, money and hard work. We do it because we, like you, believe an informed citizenry is vital to a healthy community.

So please, CONTRIBUTE to MG or become a monthly SUBSCRIBER. ADVERTISE on Morristown Green. LIKE us on Facebook, FOLLOW us on Twitter, and SIGN UP for our newsletter.

[interactive_copyright_notice float='left']
[icopyright_horizontal_toolbar float='right']


  1. Conner, the town has spent hundreds of thousands of dollars to have revolution close at 11 pm while all other operating bar restaurant s can close at 2. Thankfully the State continues to overrule these incompetent politicians. Don’t believe that a few complaints are causing this action, it’s to stifle competition.

  2. Love it – however, this alcohol curfew is ridiculous. Friday and Saturday nights should be allowed to serve until the 2am curfew. Just an unnecessary rule to turn prospective fun bars/establishments away in order to appease a couple people who want silence on the weekend nights. Again, these bars and restaurants are what all of this Renaissance possible. Take this away and the town states fading away.

  3. Seriously? Why? Our infrastructure cant support all these projects, it already takes close to 20 minutes to get from South St to Sussex Ave. Pretty soon the Ann St parking garage is going to be for residents only if they keep it up. Also, has the mayor increased the police and fire staffing? Doubt it.