Pssst…want a new iPhone? The lines are short in Morristown

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Robert Gordon loves his gadgets. But when the web designer recently saw 600 people lined up for the new Apple iPhone 4 at the Short Hills Mall, he got back in his car.

robert gordon with new iPhone 4
Robert Gordon with his newest tech toy, Apple's iPhone 4, outside the Morristown AT&T store on Tuesday. Photo by Kevin Coughlin

Today, he was all smiles in Morristown after breezing in an out of the new AT&T store near the Green.

“I figured this would be the store. I was sure nobody knew about it yet,” said Robert, who works in town for New Jersey Monthly magazine.

The Morristown AT&T store opened earlier this month, as the first retail tenant at the 40 Park luxury condo complex on the former site of the Epstein’s department store. Today is the first day the iPhone 4 has been available for sale to walk-in customers, and some stores already are sold out, according to one account.

Word inside the Morristown store is that traffic has been steady all day. We saw a few customers there at lunchtime; waits were no more than 10 or 15 minutes.

Shelli Cabana,  a dentist from Boonton Township, proudly showed off her new iPhone, as teenaged daughters Kate, 19, and Kelsey, 14, watched with a hint of envy.

“I love my iPhones. I use them for everything,” Shelli said. “I’m excited. It has video capability, longer battery life, better pixels…whatever that means!”

“She’s lucky,” said Kate, who’s not yet eligible for an upgrade.

Robert Gordon, who had been using the iPhone 3G model, said he was lured by the iPhone 4’s multi-tasking ability and its faster processing speed. The HD video camera was an added enticement.

“I was going to buy a Flip (camcorder), but this adds everything in one package,” said the Livingston resident.

Robert said he was okay with AT&T’s decision to scrap its unlimited data plan in favor of a metered system. He also is unfazed by reports that gripping the phone with the left hand can interfere with its antenna and mar voice reception.

“We’ll see how it goes,” he said. “I’ll be the first one back here if there is an issue.”

Kate and Kelsey Cabana flank their mom, Boonton Township dentist Shelli Cabana, proud owner of a new iPhone 4, outside the new Morristown AT&T store.
Kate and Kelsey Cabana flank their mom, Boonton Township dentist Shelli Cabana, proud owner of a new iPhone 4, outside the new Morristown AT&T store. Photo by Kevin Coughlin

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