Morristown Medical Center is asking philanthropists to make up for lost reimbursements under the Affordable Care Act, by donating $100 million over the next few years.
Finn Wentorth, founder of Normandy Real Estate Partners in Morristown and former president of YankeeNets, is chairman of “Campaign 3SIXTY” for the Foundation of Morristown Medical Center.
The drive kicks off tonight, May 29, 2014, at Hartley Farms in New Vernon.
“This campaign is truly a 360-degree approach,” Wentworth said in a statement.
“Historically, fundraising campaigns were silo events, meaning the process raised money for one specific area at an institution. This is our first campaign that will spread holistically throughout the entire hospital, raising funds for a range of clinical services, construction and modernization.”
Here is the full statement from the hospital:
FOUNDATION FOR MORRISTOWN MEDICAL CENTER LAUNCHES $100 MILLION FUNDRAISING CAMPAIGN FOR HOSPITAL
MORRISTOWN, NJ, MAY 30, 2014 – The Foundation for Morristown Medical Center announced today the launch of Campaign 3SIXTY, which seeks to raise $100 million for Morristown Medical Center over the next several years.
An official campaign kick-off is taking place tonight at Hartley Farms in New Vernon before hundreds of donors, volunteers, hospital officials and community leaders. The campaign will help the hospital maintain high quality medical services as Affordable Care Act provisions take hold, reducing reimbursements at medical facilities across the nation.
“Campaign 3SIXTY reflects the incredible transformation currently taking place in the health care industry,” said David Shulkin, MD, president, Morristown Medical Center, and vice president, Atlantic Health System. He added, “Our many new initiatives and new models of care, funded by our generous donors, will provide better care coordination and management.”
“This campaign is truly a 360-degree approach,” said Finn Wentworth, campaign chairman, Foundation for Morristown Medical Center.
“Historically, fundraising campaigns were silo events, meaning the process raised money for one specific area at an institution. This is our first campaign that will spread holistically throughout the entire hospital, raising funds for a range of clinical services, construction and modernization.”
Campaign 3SIXTY is supporting traditional priorities, such as
- Rehabilitation Services
- the Valve Center at Gagnon Cardiovascular Institute
- the Maternity Center
- the Carol W. and Julius A. Rippel Breast Center
- the Emergency Department
- the Pediatric Inpatient Unit
- the Joan and Edward Foley Pediatric Intensive Care Unit and
- the Head Family Inpatient Psychiatric and Behavioral Health Center.
But it’s also funding first-ever initiatives, such as
- an Atrial Fibrillation Center
- the Center for Well Being
- the Chanin T. Mast Center for Hypertrophic Cardiomyopathy
- Executive Health services
- the Farris Family Center for Advanced Medicine in Pediatrics
- the Jacobs Levy Equity Management Personalized Genomic Medicine Program
- the Leonard B. Kahn Head and Neck Cancer Institute
- the David and Joan Powell Center for Healthy Aging
- the Nancy and Skippy Weinstein Inpatient Hospice and Palliative Care Center.
“Because of the broad and comprehensive nature of the campaign, it appeals to a wide segment of our donor base,” said Jim Quinn, chief development officer at the Foundation. “Whatever a donor’s clinical interest and passion is, we likely have a project that matches.”
Mr. Quinn added, “The all-inclusiveness of this campaign also speaks to the hospital’s standing as a national leader and its investment in the people who brought it to that level.”
“Being a top medical facility in the country is a culmination of many things, including dedicated staff and volunteers and the recruitment and retention of the best and the brightest medical experts, who continually embrace new opportunities and innovate to meet community needs,” said Mr. Wentworth.
Newer models of care and better environments of care will be needed in the years ahead to lower costs yet maintain quality. “We want to continue to be one of the leading medical centers in the country so future generations in our region can get top flight medical care, close to home,” said Mr. Quinn.
“A regional medical center like Morristown Medical Center can only improve care and service if the communities surrounding it embrace its mission and become philanthropic partners. In the end we all have to care for each other,” said Mr. Quinn.
The Foundation for Morristown Medical Center is a nonprofit public foundation whose mission is to
inspire community philanthropy to advance exceptional health care for patients at Morristown Medical Center. Its objective is to use philanthropy to preserve and expand the hospital’s programs and services in direct patient care, clinical research, medical and public health, education and preventative medicine. For more information, please call 973-593-2400 or visit f4mmc.org.
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About Morristown Medical Center
Morristown Medical Center, located in Morristown, NJ, is part of Atlantic Health System, one of the largest non-profit health care systems in New Jersey. Accredited by The Joint Commission, the hospital was recognized by U.S. News & World Report as a top hospital nationwide for cardiology, heart surgery, gynecology and geriatrics. Morristown Medical Center also ranked as a “Best Regional Hospital” for cancer, diabetes & endocrinology, neurology and neurosurgery, orthopedics as well as gastroenterology & GI Surgery, nephrology, pulmonology and urology. Morristown Medical Center’s Gagnon Cardiovascular Institute performs more cardiac surgeries than any other hospital in New Jersey, placing its cardiac program in the top two percent in the country. Morristown Medical Center is verified as a Level I Regional Trauma Center by the American College of Surgeons and designated a Level II by the state of New Jersey and was re-designated a Magnet Hospital for Excellence in Nursing Service, the highest level of recognition by American Nurses Credentialing Center for facilities that provide acute care services, a distinction awarded to less than five percent of U.S. hospitals. For more information, please visit AtlanticHealth.org/Morristown. For more information, visit AtlanticHealth.org/Morristown.
