“I’m a sucker for Norman Rockwell,” admitted Lida Orzeck.
In World War II, the Saturday Evening Post illustrator had legions of fans, and they responded to his wartime posters by buying millions of war bonds.
Some of those Rockwell lithoprints were on sale over the weekend at Morristown’s Simon Gallery.
Lida has teamed with Steve Berger of South Orange to create Vintage War Posters, to market a vast collection of posters from both World Wars assembled by Lida’s late father, Dr. David Orzeck of Brooklyn.
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Several posters, including a Rockwell, were sold on Saturday. A portion of proceeds benefits Community Hope, a Parsippany-based charity that works to prevent homelessness of veterans.
Lida, a social psychologist and co-founder of Hanky Panky, a lingerie company, said her father grabbed these posters wherever he could find them.
“There’s sweet stuff, and there’s powerful stuff,” she said of the posters. “I love the idea of sharing them with the public. For some people, they bring back memories. For others, they are just powerful images. They remind everyone that this was a wartime when everyone was in unity.”
The poster show returns to the Simon Gallery on May 17 and June 21, in advance of exhibitions at the Simon Gallery from July 3-6, July 12-14 and July 19-21. On May 24, they will be displayed at the Hyatt Morristown.