Actor Ian Ziering, who played Steve Sanders on Beverly Hills 90210, appeared at Suzi’s Salon & Spa in Morristown today to pitch a line of “anti-aging” products that includes a battery powered device designed to pump “galvanic current” through your pores.
Ian’s ground rules for the interview asked us not to identify the publicly traded company that markets the gadget, gels and cleansers because he said that would undermine other area sales reps.
We cannot vouch for Ian’s claims that these products “reset gene clusters” responsible for aging and “rejeuvenate” your skin; the only thing I know for sure that removes wrinkles is PhotoShop.
So I asked Ian about his acting projects, and why he has ventured into skin care.
“This is in addition to acting,” Ian, 46, was quick to point out. “I found this to be a great way to leverage my success to help other people. As an actor, you know that every act has a closing curtain. I’m always looking for additional revenue streams. This represents the cutting edge in (anti-aging) research.”
The West Orange native, who lived in Morristown in the late 1980s after graduating from William Paterson University, said he tried unsuccessfully to interest a network in a 90210 reunion. He appeared recently in a reunion on Dancing With the Stars, where he had a good run in 2007.
Ian (pronounced Eye-on) said he takes acting lessons to stay sharp and he has enjoyed stints as a producer, director and writer for CSI: NY. Re-married in May, the newlywed said he hopes his next production will be hosting a reality program that pumps up men’s marriage proposals.
He lives in the Hollywood hills now, but returns to Jersey to visit brothers in Westfield and Maplewood. In his Morristown days he hung out at the Calaloo Cafe (now Yo & Papa’s), Bennigan’s (now Ming II) and the Morristown Deli, “where they have the best smoked whitefish I have ever had in my life.”
Ian has teamed with a childhood friend, Ileane Frank of Green Brook, to recruit people to sell cosmetic products through salons like Suzi’s.
During a 90-minute presentation at Suzi’s for salon employees and local businesswomen, Ian said it was possible, with an initial product investment of $300 to $1,200, to earn millions by building a huge sales force.
He showed slides of “heat maps” of “youth gene clusters” and suggested that this line of skin treatments– ingredients include mushrooms and pomegranates, he said–can promote better sleep and higher energy while restoring mental acuity and flagging libido.
“When I look good, I feel good, which translates to confidence,” Ian told the small gathering. “If I can create greater skin quality, and make people feel better about themselves, I feel good about that.”
Salon owner Suzi Mack said she was all for that, adding, “I’m going to help people make a living as well.”